Interaction Model of Communication
The interaction model of communication shows communication as a two-way process. The sender and receiver switch positions and both generate meaning by sending and receiving feedback. This model changed the former linear, one-way process by incorporating feedback and making communication interactive. The image below shows how the elements work together to make communication happen.
From the diagram above, communication is shown to be a two-way process. In the first part, the sender begins the process by encoding the message, which passes through a channel. This message will be received by the receiver and decoded to create meaning. The second part begins when the receiver becomes the sender and encodes a new message called feedback. The feedback also passes through a channel before being received by the sender, who now becomes the receiver.
Elements of Communication
Communication is a process of
sending messages from one point to another, and back.
· Sender - A sender is a person who initiates or begins
communication. He encodes the message and chooses the channel through which the
message will be sent. To encode means to create the message with the sender’s
intended meaning. When the sender encodes, he must ensure that the receiver
will have the same meaning as intended. Otherwise, miscommunication may arise.
· Receiver - A
receiver is a person receiving and decoding the message. To decode means to
create meaning out of the received message. It is the receiver’s duty to
carefully understand and translate the message into meaning. The decoded
message may be different from the sender’s encoded message; thus, caution is
necessary.
·
Message - A message is the purpose of communication.
It may appear in many types, as discussed in the previous lesson. Channel - The
channel is a medium through which a message travels to the receiver for
decoding. In verbal communication, a channel may be in the form of speech. In
written communication, it may be in the form of a letter or a bulletin post.
Electronic channels include emails and Facebook posts. The channel may also be
nonverbal, such as a nod which means “yes”.
·
Feedback - Feedback is a message sent in response
to other messages. In giving feedback, the previous receiver becomes a
sender; and the previous sender becomes the receiver. Moreover, the channel
used in the feedback may be different from the channel used in the initial
communication. For example, Sender A may have used the speech as a channel to send
a message to Receiver A. Receiver A (now the sender) send feedback through a
thumbs-up action to Sender A (now the receiver).
· Context - Context refers to the physical or psychological factors in a communication encounter. This includes the location of the communication, the relationship between the sender and receiver, and the noise that may affect communication. For example, communicating using hand signs may be greatly affected by the country where the communication happens because every culture has its own meaning for signs.
Learning Activity 1. HOW DID THEY
COMMUNICATE?
Directions: Analyze the given statement
below and Identify the sender and the receiver in each number. Remember that
the sender is the one who initiates the message, and the receiver is the one
who decodes.
Situation |
Sender |
Receiver |
1. Ashton sent a funny picture to his
best friend who moved to California, USA. |
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2. Laura got a phone call from the
company that she needs to pay her phone bill immediately to avoid
disconnection. |
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3. Mrs. Felton had a meeting with her
team regarding new company policies. |
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4. Ms. Sandra called the customer
service department to upgrade her TV cable plan. |
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5. Robert reads the company
announcement on the bulletin board posted by their team leader. |
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|
Learning Activity 2. What are the
Elements?
Direction: Identify each element of
communication in the given situation.
1. One night, Anne decides to send her
neighbor and best friend Shiela a chat message. Shiela just came back from her
vacation in Boracay and Anne is so excited to hear her travel stories. She
sent: “How was your trip?” After a few seconds, Shiela replied: “I have so much
to tell you! Come over to my house.” Anne quickly closed her laptop and dashed
to Shiela’s place.
Sender:
_____________________________________________________________
Receiver:
___________________________________________________________
Message: ___________________________________________________________
Channel:
____________________________________________________________
Feedback:
___________________________________________________________
2. Justin is a tenure customer service representative in a BPO company.
Alex, a new employee personally asked Justin, “I’m having a little difficulty
with this part of the call. Can you please give me some tips on how to handle
this?” Justin replied with a simple,“Sure.”
Sender: _____________________________________________________________
Receiver:
___________________________________________________________
Message:
___________________________________________________________
Channel:
____________________________________________________________
Feedback:
___________________________________________________________
What
I Can Do?
Directions: In
this lesson, you have learned that the message encoded may have a different
meaning than the decoded message. This happens when different interpretations are
made by the sender and the receiver. In order to achieve effective
communication, this must be avoided. As a CCS student, what can you advise
message senders and receivers, so that they may have effective communication?
Use and design the cards below, so that senders and receivers can be good
communicators.
Dear Sender,
|
Dear Receiver,
|
Criteria for Evaluation
Criteria |
Fair (2) |
Good (3) |
Very Good (4) |
Excellent (5) |
Analysis Students
exhibited in-depth analysis of the given question about giving advice on
effective communication |
|
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Justification Students
were able to expansively explain their advice to the sender and receiver. |
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Presentation The
presentation is original and creative. Appropriate use of fonts and colors
are exhibited. |
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Delivery Students presented
the output in an engaging and comprehensive manner. |
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Assessment:
Directions: Below are the means used to communicate in
the workplace. Identify its type of communication. Choose from: Verbal,
Written, Nonverbal, or Electronic.
____________________1.
It is the process of sending messages from one point to another, and back.
____________________2.
It is a person who initiates or begins communication.
____________________3.
This is the person receiving and decoding the message.
____________________4.
This means creating the message with the sender’s intended meaning.
____________________5.
This is to create meaning out of the received message.
____________________6.
It is the purpose of communication.
____________________7.
It is a medium through which a message travels to the receiver for decoding.
____________________8.
In this type of communication, a channel may be in the form of speech.
____________________9.
In this type of communication, the channel may be in the form of a letter or a
bulletin post.
____________________10.
This type of communication uses channels such as emails and Facebook posts.
____________________11.
This type of communication uses channels like a nod and a smile.
____________________12.
This is a message sent in response to other messages.
____________________13.
This refers to the physical or psychological factors in a communication
encounter.
____________________14.
This model shows communication as a two-way process.
____________________15. When
giving the feedback, the receiver becomes the_.
Prepared by:
JOANNE V. CURA
Teacher I
Checked by:
CRISANTA F. CAUDAL
Head Teacher IV
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